Fashion Dupes and Trademark Infringement: An Analysis of Legal Challenges in India
This Blog is Written by Kalpana Sharma, 4th Year, BA LLB, IME Law College (CCSU), Ghaziabad. Blog 18 | Edition VIII In the Contemporary Era, fashion industry witnessing the evolution of the dupe culture. In the involving fashion industry, the dupe culture becoming very popular among the people. Dupe culture means the intimation the luxury brands with same appearance and same aesthetics at the lower costs. The growing popularity of the social media and e-commerce platform making the dupe culture prominent among the people. While the dupe culture making the fashion accessible at the lower costs with same appearance and aesthetics to the consumer. It makes the affordable alternative for the luxury brands but it raises legal concerns relating to the innovation, creativity, trademark, brand dilution and consumer confusion. This paper will analysis the legal Challenges faced by the fashion industry regarding the fashion Dupes. Through Analysis of the statutory provisions, judicial...