The Illusion of Consent: Corporate Liability in Data-Driven Business Models
This Blog is Written by Laksh Walia, 2 nd Year, BA LLB, NLU Odisha. Introduction In the contemporary digital economy, data has become one of the most valuable corporate assets. Technology companies, e-commerce platforms, social media applications, fintech corporations, and even healthcare enterprises rely extensively on the collection and processing of personal data to enhance commercial efficiency, predict consumer behaviour, and maximise profits. Nearly every online interaction today is conditioned upon the user’s “consent” to privacy policies and terms of service agreements. This consent acts as the primary legal foundation upon which corporations justify large-scale data collection and processing activities. However, the legitimacy of such consent has increasingly become questionable. Most users do not read privacy policies, lack bargaining power, and are often compelled to accept lengthy and complex agreements merely to access digital services. The rise of manipulati...